|The Tenth Annual Interactive
PROJECT BAR-B-Q 2005
Report: Ubiquitous Content Distribution to and within the Home.
|Participants: A.K.A. "SRB"|
Gary Johnson; SMSC
|Pierre Lemieux; Dolby|
|Scott McNeese; Philips||Dave Mayne; Gibson|
|Geert Knapen; Philips||Facilitator: Van Webster; Webster Communications|
Current Situation - The Problem
Content aggregation and distribution within the home is valuable to consumers and can be cost effectively accomplished with existing technologies and standards. We believe the challenge for universal home interoperable connections is commercial rather than technical. Existing content providers, e.g. cable and satellite, have little incentive to relegate control over their systems and enable true interoperability, to the detriment of consumers and content owners alike. The former have limited choice when selecting home equipment and the latter limited choices for distribution of content.
Consumers want to access premium content stored in different rooms on different devices. They want a choice of devices from a range of manufacturers. They want a choice in their content providers.
We live in a content provider-centric entertainment world, based on subscriptions. Content Providers control access to content: provider-specific content; provider-specific equipment; no incentive for interoperability; limited equipment choice; and high switching costs.
Rather than assuming change will occur in current business models, we felt our solution should be an enabler for new content distribution methods. By promoting an open and interoperable internet-based media distribution platform, we establish an entertainment based driver for consumer adoption while enabling CE companies to develop network connected AV components and providing additional distribution flexibility to content owners.
What doesn’t work in a Networked Home?
User Requirements for a Useful Networked Home:
Why hasn’t this approach been adopted yet?
We propose an open, standard’s based system for sharing of premium content within the home environment. Open and interoperable content distribution and access system: Media format agnostic; Content protection; and IP-based. Such a system provides choice of devices and content providers for consumer while providing more control of the distribution channel for content owners. This solution is good for the consumer and good for the content owners. Such a new distribution model enables more flexible access to premium content to the home and within the home.
How can we convince content providers to provide whole house
content access between devices?
There is no Content Providers value to open access, so we must recommend an open Internet-based Solution to create new business opportunities
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