|The Eleventh Annual Interactive
PROJECT BAR-B-Q 2006
Group Report: To DRM or Not To DRM?
|Participants: A.K.A. "Digital Rogue Monsters (DRM)"|
Benjamin Masse, Double V3
|Henry Trenton, SigmaTel|
|Jeff Skillen, Gibson Guitar||Gary Johnson, SMSC Austin|
To DRM or not to DRM?
DRM or not DRM is the wrong question.
“The music business is a cruel and shallow money trench, a long
plastic hallway where thieves and pimps run free, and good men (and women)
die like dogs. There's also a negative side.”
Artists / Independent Labels needs:
Thus most important element is data about niche market, to help artists & independent labels to better market their IP.
The real question is: To monitor or not to monitor?
The answer: To monitor.
What? Logs of exchanged and listened songs
* Digital watermarking is a technique for adding hidden copyright notices or other verification messages to digital audio. Such hidden message is a group of bits describing information pertaining to the signal or to the author of the signal.
** An acoustic fingerprint is a unique code generated from an audio waveform. They can be used to automatically categorize or identify an audio sample.
Note: Both Gibson and Double V3 has been working respectively on watermarking and fingerprinting for many many months. They have already approached many labels and associations. Technologies are well advanced, included patent pending and successful benchmarks against other competing technologies.
1. Meeting Double V3 and Gibson – Q4 2006 – BM
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